We hold people accountable for actions instead of outcomes, since outcomes (even profit) can be gamed at the overall detriment of the organization. We talk abo

We hold people accountable for actions instead of outcomes, since outcomes (even profit) can be gamed at the overall detriment of the organization. We talk about the outcome we want, look at the levers that will get the outcome, and then agree to the actions that we are going to take. If the actions dont result in the forecasted outcome then the underlying assumptions are wrong. The assumptions are wrong if 1) people arent doing the tasks properly 2) the relationship between the task and the outcome are different than what we thought. If the issue is 1, we provide training. If the issue is 2, we use the revised assumption for future forecasts. We dont use the word target anymore, we use the word forecast.