The implication behind Goodhart's Law is that people are good at gaming performance measures. You can game profit measures too[1], but it's difficult and there

The implication behind Goodhart's Law is that people are good at gaming performance measures. You can game profit measures too[1], but it's difficult and there are strong incentives not to. Another counter-example that doesn't involve fraud is Amazon, which was unprofitable for a long time. 1. https://en.wikipedia.org/wiki/Arthur_Andersen#Enron_scandal https://en.wikipedia.org/wiki/Arthur_Andersen#Enron_scandal