> On google maps, UP is the only option shown when going from union to pearson. I guess other people must be different, or maybe not since ridership is low, bu

> On google maps, UP is the only option shown when going from union to pearson. I guess other people must be different, or maybe not since ridership is low, but I don't check google maps unless I'm the driver (renting a car). If I'm planning on taking a cab I won't even open google maps at the airport, so I don't believe that is the right place to count on raising awareness of UP (for out-of-towners at least). But I do agree with your other point about why people who live in Toronto would rarely use UP... that explains that part of it.