3 ms·

I know we've been told to "double your price. then double it again." but does the same apply in hugely saturated market spaces like hosting? Lots of hosts will

by markbao 16y ago

I know we've been told to "double your price. then double it again." but does the same apply in hugely saturated market spaces like hosting? Lots of hosts will bill you $8/month, oversell their servers, but still give you big numbers AND install WordPress for you. I'm curious what kind of reasoning went behind the pricing model.

cwilson 16y ago
I do not know of a single $8 host that does the following: - We upgrade the curated plugins we offer for you (though you can use any plugins you'd like) - We keep WordPress itself upgraded (when ready, new releases are not always perfect) - We make sure all the standard security stuff you'd read on any WordPress developers blog is in place (file permissions, admin account, etc) - We go further by offering hardware DoS/DDoS mitigation, intrusion detection, and redundant firewall protection - Aaron Brazell (Author of the WordPress Bible, http://goo.gl/mGgi http://goo.gl/mGgi) answers your support questions - Speed. Tuning of various caches, memcache for database/object caching, modifications to your theme or plugins, and so on. - Scale. We make sure your site stays up when you receive spiky or sustained traffic. Don't get Fireballed. - On top of that, we're the only hosting company (that I know of!) who also puts your static content (images, CSS, JS) on a CDN for you as part of the base price! Which means even faster load times plus more scalability. (Granted we haven't advertised this on the site yet, something we'll be fixing soon!) - Staging feature. Again, I'm not sure of any host who has something like this. We'll be adding more cool tools soon! - We spell WordPress correctly =) At the end of the day you shouldn't compare us to an $8 host. You pay for what you get. We go above and beyond regular hosting.
- markbao 16y ago
  Good answer. I didn't know that—that should be on your site somewhere :)
  - cwilson 16y ago
    Haha you are correct, we definitely need to update our site to avoid confusion like this! Thanks for the feedback =)
patio11 16y ago
For one thing, you don't have to sell your CEO (who you just told blogging was key to your future growth) that the security of your blog is worth $8 a month. Price is a signal.
- markbao 16y ago
  Excellent point. It's like when I was selling education software to large schools. That startup never really succeeded, but they were more receptive to a $2,000 ticket than a $500 ticket. And even $2k was seen as cheap.

by markbao 16y ago

cwilson 16y ago

I do not know of a single $8 host that does the following: - We upgrade the curated plugins we offer for you (though you can use any plugins you'd like) - We keep WordPress itself upgraded (when ready, new releases are not always perfect) - We make sure all the standard security stuff you'd read on any WordPress developers blog is in place (file permissions, admin account, etc) - We go further by offering hardware DoS/DDoS mitigation, intrusion detection, and redundant firewall protection - Aaron Brazell (Author of the WordPress Bible, http://goo.gl/mGgi http://goo.gl/mGgi) answers your support questions - Speed. Tuning of various caches, memcache for database/object caching, modifications to your theme or plugins, and so on. - Scale. We make sure your site stays up when you receive spiky or sustained traffic. Don't get Fireballed. - On top of that, we're the only hosting company (that I know of!) who also puts your static content (images, CSS, JS) on a CDN for you as part of the base price! Which means even faster load times plus more scalability. (Granted we haven't advertised this on the site yet, something we'll be fixing soon!) - Staging feature. Again, I'm not sure of any host who has something like this. We'll be adding more cool tools soon! - We spell WordPress correctly =) At the end of the day you shouldn't compare us to an $8 host. You pay for what you get. We go above and beyond regular hosting.

markbao 16y ago
Good answer. I didn't know that—that should be on your site somewhere :)
- cwilson 16y ago
  Haha you are correct, we definitely need to update our site to avoid confusion like this! Thanks for the feedback =)

patio11 16y ago

For one thing, you don't have to sell your CEO (who you just told blogging was key to your future growth) that the security of your blog is worth $8 a month. Price is a signal.

markbao 16y ago
Excellent point. It's like when I was selling education software to large schools. That startup never really succeeded, but they were more receptive to a $2,000 ticket than a $500 ticket. And even $2k was seen as cheap.