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UI look really only matters in competitive consumer markets. In B2B spaces where there are limited competitors and vastly different levels of investment involv

UI look really only matters in competitive consumer markets. In B2B spaces where there are limited competitors and vastly different levels of investment involved for the users, the UI largely becomes irrelevant as long as it works.

paulie_a 8y ago
I have evaluated b2b on a regular basis, features matter, but UI absolutely matter to me when I make a recommendation. If it looks like shit from the 90s I won't even put it on the list. If it doesn't have a solid UI it's a nonstarter. I've recommended other b2b services over Salesforce because they have such a shitty UI and it worked out nicely.
- megaman22 8y ago
  There's a lot of other reasons to run the other direction from Salesforce. Ugh, their REST api...
  - paulie_a 8y ago
    While I hated their stupid custom software I think it worked over rest API. That was probably was a better feature they had, which isn't saying a lot.