They may not want to see the insides of their own computers, but what if they waltz into their local Apple store and complain that their machine isn't running A

They may not want to see the insides of their own computers, but what if they waltz into their local Apple store and complain that their machine isn't running Adobe Whatever fast enough? Their only option is to buy a new machine with more RAM, instead of 5 years ago when they could just double it and see a performance gain. I understand where you're coming from, but for some people upgrading the machine they have is a preferred option than outright buying something new.