Companies aren't people. They don't ever "lose interest" or "ignore" things, and nor did I make such a nonsensical claim. They make decisions on what and where

Companies aren't people. They don't ever "lose interest" or "ignore" things, and nor did I make such a nonsensical claim. They make decisions on what and where to invest based on rational analysis of the financial math, and the potential risk vs. reward. Everything I said was related the original article's complaint that Apple have reduced the cadence and regularity of spec-bumps and component upgrades. Their occasional revamp of individual product lines with attempts at competitor-differentiating features is entirely different, and is in fact exactly what you'd expect from a company thinking along the lines I suggested: Trying to reduce supplier power, and optimise their efforts in a market that has not rewarded them in terms of share for being concerned with specs. But really I suspect you just wanted to moan about the touch bar and keyboards and latched onto a random comment to do so. Great job.