4 ms·
> The iPad Pro is the future of Apple. Maybe it's more accurate to say that iOS is the (present and) future of Apple. All arrows seem to point in this directio
by untangle 8y ago
> The iPad Pro is the future of Apple.
Maybe it's more accurate to say that iOS is the (present and) future of Apple. All arrows seem to point in this direction. It's a mobile, run-anywhere world that Apple sees as the future.
In that vision, MacOS machines are a cash cow business. And the corporate playbook for those is min-investment, max harvesting.