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I have no idea if macs only account for 10% of Apple revenue, but assuming it's true, it doesn't matter what dollar amount that 10% works out to. We find perce
by menacingly 8y ago
I have no idea if macs only account for 10% of Apple revenue, but assuming it's true, it doesn't matter what dollar amount that 10% works out to.
We find percentages useful precisely so that we can see through deceptively high dollars to the truth that they don't really play a big part in total dollars brought in.
The fact that it's 25B (if it is, again, no idea) only serves to illustrate the heart-stopping scale at which Apple does business. We're talking about a company for whom even such a sum is a bottom 10% priority from a pure revenue standpoint.
- nikdaheratik 8y agoTaken separately, this makes some sense, but they already delivered the hardware on this and put in the work on the designs. It doesn't make sense to fail to even put in the minimal amount of work to update the line in a well run company. The only reasons I can think of are that they have taken designers completely off the mac line and put them all on the iPhone and other lines or else that they have put alot of designers on some kind of secret project, like moving to a different architecture and it's taking longer than expected to get it right. And even these don't seem to match up with how the company of 10-15 years ago would run things.
- menacingly 8y agoOh definitely, I wasn't weighing in on how apple views macs, just that countering "it's X%" with "but that's $Y" doesn't really work. As to the actual matter at hand, I hope the output we're seeing now is the result of a de-prioritization, because I don't like to think of these results as best efforts.