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+lose/losing I think they've lost many of them already aside from those who need to stay on MacOS because that or iOS is what they're writing for. Hence the to

+lose/losing I think they've lost many of them already aside from those who need to stay on MacOS because that or iOS is what they're writing for. Hence the tone of so many of these articles. How long are the rest going to wait on disappointing refreshes that move in the wrong (or no) direction? It's too hard to be enthusiastic about the platform in the way you could around the time of 17" Macbooks.

vertexFarm 8y ago
That's a huge losing strategy Apple has taken for years. Locking people into hardware with proprietary software that doesn't make even basic good-faith attempts at cross-platform compatibility. The only reasons there's an occasional older-generation video editor working on a mac is because of a. inertia and b. proRes. That video format is finally workable on PC thanks to FFmpeg, but it uses terminal tools (or a couple very terrible GUIs written by the community) and it's going to finally nail that coffin shut. That and the fact that proRes is technically already obsolete. There are already better options that are cross-platform, but "best practices" is often a code-word for tradition. It will change in time. The whole purpose of a video codec is to share video across platforms. That's what a codec is. ProRes being locked into mac hardware was a real dick move, and a lot of video people back in the day didn't recognize it and got all smug about how capable their mac was. Yeah, it runs anything except proRes because other developers understand that codecs need to be widely compatible. Apple was the only one who didn't get that memo.