3 ms·
> Rather than attempting to wow the world with “innovative” new designs like the failed Mac Pro, Apple could and should simply provide updates and speed bumps t
by TillE 8y ago
> Rather than attempting to wow the world with “innovative” new designs like the failed Mac Pro, Apple could and should simply provide updates and speed bumps to the entire lineup on a much more frequent basis.
Yeah. I'd always thought this was a Steve Jobs quirk, but Tim Cook has been in charge for years now and very little has changed in regard to Mac hardware updates.
The Mac Mini is a particularly egregious case. They won't update it, but they won't discontinue it either, so they continue to sell ancient hardware as if it's new. It's baffling, and certainly not indicative that there's some coherent plan being successfully followed.
- tmpz22 8y agoI don't think Apple Hardware's core demographic will ever drill down to the quality of the integrated graphics card, CPU, or even RAM/SSD. As long as the main UX takes places inside a browser or seemingly well-optimized applications like Messages and word, users will not flinch and instead be intrigued with gimmicks like the touch bar.
- smacktoward 8y agoUpdating the Mac Mini would require doing something. Cancelling the Mac Mini would also require doing something. Selling ancient Mac Minis as new requires doing nothing, so that's what happens. In the absence of strategy, inertia rules.
- LeanderK 8y agointeresting viewpoint. Are there other examples of companies exhibiting this behaviour?
- ambivalence 8y agoFCA and its Dodge line. For example, the Challenger is essentially the same car sold since 2008, save for a few new engine options (3.6L and 6.4L in 2011, Hellcat in 2015, Demon in 2018) and a minimal lighting and interior facelift in 2015. In case of FCA the speculation is that they will sunset the brand in the USA to focus on SUVs (Jeep) and trucks (RAM). Looks like focusing on what's generating the maximum profit. Just like Apple with consumer electronics.
- gelstudios 8y agoIt seems like internal applications (manufacturing, etc) are the only reason they keep the Mac Mini around.