Not OP but I would assume one of the issues would be building and growing a business while having no monetisation strategy, but chasing growth at all costs neve

Not OP but I would assume one of the issues would be building and growing a business while having no monetisation strategy, but chasing growth at all costs nevertheless. Or monetisation can in no way sustain the current and future costs of the business. There are many examples, like twitter, whatsapp, homejoy, various food delivery services, springpad... etc etc etc Sometimes the strategy works though, for example Google and Facebook.