AFAIK the original Skam also featured social media uploads along with the linear TV content. During the week (it was on once a week, and uploaded online at the

AFAIK the original Skam also featured social media uploads along with the linear TV content. During the week (it was on once a week, and uploaded online at the same time), you were able to follow the characters from the show on Facebook (and probably other social media). While the show itself was quite popular this new way of doing it seems to be what the networks are mostly interested in. And with reason, it was a really popular show because of it.