I find that if the advert is non-intrusive, blends in with the design of the site that I'm reading and is relevant to what I'm looking for then I'm more likely

I find that if the advert is non-intrusive, blends in with the design of the site that I'm reading and is relevant to what I'm looking for then I'm more likely to click an ad. Even more so if there's a discount offered. Probably the biggest example is Amazon affiliate links. The other day I was looking for a new Bicycle pump, so I looked at different bicycle pumps online and visited a random blog where the author bitched about bicycle pump problems they had, then talked about a pump they bought that solved the problem. Sure enough, at the end of the post was a link to Amazon for the same model, so off I clicked.