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You're missing what WeWork actually does. They're in the data business. So is SoftBank, their primary investor. WeWork tracks everything that goes on in its
by macawfish 8y ago
You're missing what WeWork actually does. They're in the data business. So is SoftBank, their primary investor.
WeWork tracks everything that goes on in its buildings. They're in the business of understanding the quantifiable nuances of human interactions within a workspace. WeWork itself uses that data to "optimize" the coworking experience, but from what I understand, SoftBank has much grander schemes.
http://www.businessinsider.com/weworks-secret-weapon-will-be-data-2016-5 http://www.businessinsider.com/weworks-secret-weapon-will-be...
Oh wow look what else SoftBank owns:
https://en.wikipedia.org/wiki/Boston_Dynamics https://en.wikipedia.org/wiki/Boston_Dynamics
Soon there will be robots walking around the WeWork offices delivering coffee and monitoring peoples breathing patterns.
- aorloff 8y agoThe actual data business is pretty thin margins. So unless WeWork can use that data to be a better real estate company, it doesn't much matter. And I have a hard time believing that WeWork needs all that data to create their coworking spaces these days, especially since lots of competitors come real close without the data.
- macawfish 8y agoI think there's a bigger picture here. I'm not suggesting that selling the data is lucrative. From what I've heard, WeWork and SoftBank have plans for the data that goes far beyond coworking spaces or data brokerage. I'm thinking of it as a lab for quantitatively studying human behavior in a candid setting. When you go into a WeWork space, you're a specimen.
- momentmaker 8y agoLike Westworld. Heh.
- josephjrobison 8y agoThey would have a ton of data points on how all the "free beer" runs out constantly, as well as the "free cold brew coffee". They'd get data on how they don't have enough bathrooms for their capacity, there are often broken items in these bathrooms, and more. They'd have data on how there's never enough mugs and how they're at <60% capacity in one building, yet opening up 2 more in a city :).
- macawfish 8y agoHah!
- deleted 8y ago[deleted]