"But why would being deliberately uncool be cooler than being cool?" I think that's a wrong question to ask, because "hipsters" aren't being deliberately uncoo

"But why would being deliberately uncool be cooler than being cool?" I think that's a wrong question to ask, because "hipsters" aren't being deliberately uncool. A better question would be: "why is not following what the mainstream does cooler than following it?" And the answer to that is simpler: because it shows a sense of leadership.