One thing that people tend to underestimate is exactly how much advertising does affect them, even though many seem to adamantly claim it does not. Effective a

One thing that people tend to underestimate is exactly how much advertising does affect them, even though many seem to adamantly claim it does not. Effective advertising doesn't always = click throughs and action. But also in terms of name recognition and branding. Every "impression" is just that. Is GoDaddy the best domain registrar? No... but you likely know they are a registrar.