Plume just announced that you'll need to buy an annual cloud license for their new stuff as well. I just dont see this taking off as a business model. How large

Plume just announced that you'll need to buy an annual cloud license for their new stuff as well. I just dont see this taking off as a business model. How large is the intersection of people who know give a high enough importance to router security with the people who couldn't roll their own solution?