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I'm always surprised that this isn't more widely known. Why else would stores have rewards programs?
by ThorinJacobs 8y ago
I'm always surprised that this isn't more widely known. Why else would stores have rewards programs?
- EADGBE 8y agoI'm surprised they took this long to poke at rewards cards.
- thefifthsetpin 8y agoI just assumed it was because people would rather pay $20 and be told that they saved $3.26 on their $23.26 bill than be told that their bill came out to $20. I'm really not sure what information I'm giving up by scanning a barcode on a card that the store gave me. Obviously they can use that to record my purchasing history, but they can do that anyway through a myriad of other techniques.
- Terretta 8y agoOnce upon a time purchases were cash, so no transaction history.
- Nadya 8y ago>Why else would stores have rewards programs? I'm not naive enough to believe they don't sell consumer data - but one reason would be to ensure you keep shopping at their store instead of a competitor's store. After all - that nearby store might have milk but they don't have milk with a $1.50 "club discount"! The barrier to joining is a small hassle but it does exist. There is a Ralphs and an Albertsons near my mother but because she's part of the Albertsons Membership Club (or whatever it is called) she almost never shops at Ralphs as a result because the slight barrier to also joining the Ralph's Club is too high.