For you, perhaps, it's cheap. For the use cases they are talking about, it's expensive and limited. Agreed that, if all they can do is shave a "few kB" off a v

For you, perhaps, it's cheap. For the use cases they are talking about, it's expensive and limited. Agreed that, if all they can do is shave a "few kB" off a video, it's probably not worth the investment. But what if they can buy a 5–10% bandwidth improvement that actually looks better on the device they're targeting?