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I think enclosing the word you really want in "quotes" forces Google to not discard that term.

• maaark 8y ago
  I thought you were supposed to do "+ImportantWord LessImportantWord". Neither seems entirely reliable.
  • mannykannot 8y ago
    Google has a habit of silently breaking things that used to work, and as it's silent you don't know what the workaround is, even if you are so lucky as to have one.
  • Jasper_ 8y ago
    The +ImportantWord syntax was recycled for Google Plus searches at some point and replaced with "ImportantWord". And now to get a "Important Set of Words" query to work, you now have to enter some special "Verbatim" mode by going into Search Tools and clicking on a special checkbox.
• Moghammed 8y ago
  It does! And another trick that can be useful in these situations is gaps in quotes: "the * fox" will return (for me): "the main character, Simon Fox", "The Fabulous Fox", etc.