3 ms·
I'm extremely curious about the methodology, even more than the results. The kind of distinction they draw seems very difficult to capture in an objective study
by wanorris 18y ago
I'm extremely curious about the methodology, even more than the results. The kind of distinction they draw seems very difficult to capture in an objective study.
- lg 18y agohttp://www.tekes.fi/eng/publications/innovative_service.pdf http://www.tekes.fi/eng/publications/innovative_service.pdf i'm not sure if this is the paper, but this one explains what they mean by "customer experience design". the little table on page 12 mentions radical innovations like making something that your customers actually want, focusing on the "customer journey", talking about "brand attributes", and "storytelling." i think that all means "show your customer why they should want your product," and i'm not sure worrying about kerning is all that critical to it. can't hurt though.