Zynga is about entertainment, yes. But where'd you get the idea that the entertainment industry won't stand the test of time? For as long as there's been curren

Zynga is about entertainment, yes. But where'd you get the idea that the entertainment industry won't stand the test of time? For as long as there's been currency, people have been paying to be entertained. This trend is only getting stronger with each passing decade, as technological improvements give us more free time to kill, and as the Earth's population grows. It's hardly a "silly" industry to be involved in as a business. As for innovation, just stop and consider the fact that the average social media gamers is a middle-aged woman[1]. Compare entertainment today to how it was 10 years ago, and you'll realize Zynga (well, the companies it steals from) innovates quite a bit. Facebook and Twitter are less about entertainment and more about communication. Facebook lets me communicate and "share" with the people who've come and gone in my life in a way that's never been possible. And for those who use it well, Twitter is an invaluable source of relevant up-to-date information, straight from the mouths of the experts/authorities that you respect. As far as transforming the world goes, communication is a MAJOR area to innovate in, because it tends to bring people close together who were once far away and alien. This has profound effects on culture, government, etc (see: telegraph, radio, telephone, television, etc). The way I see it, the web is a naturally advantageous platform for innovation in these industries and more, and now it's finally maturing. The startups blowing up today are merely the ones taking advantage of this fact. [1] http://gigaom.com/2010/02/17/average-social-gamer-is-a-43-year-old-woman/ http://gigaom.com/2010/02/17/average-social-gamer-is-a-43-ye...