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It isn't just Facebook that has been doing this. Web development tools are able to track scroll and mouse movements as well, and have been used to test website
by cbcoutinho 8y ago
It isn't just Facebook that has been doing this. Web development tools are able to track scroll and mouse movements as well, and have been used to test website usage
- angott 8y agoThere is a big difference between using this kind of technology to run usability studies or to provide more targeted advertising.
- kaybe 8y agoNot really. If you record and save that data, the reason is secondary.
- jhowell 8y agoTracking an individuals mouse movement across devices for perpetuity, packaging said data as a product offering to potential advertisers, seems to be a more extensive undertaking than simply UI/UX improvements.