4 ms·
What I have understood from my little experience is usually the "next big things" - Always seem way to big in the start - There is good exponential acceptance
by knoxxs 8y ago
What I have understood from my little experience is usually the "next big things"
- Always seem way to big in the start
- There is good exponential acceptance initially
- But then there is always slow acceptance rate
I think its more about chat then chatbots. Chat has already become the next big thing between customer to customer interaction. What chatbots are trying to do is enabling brands to start interacting with their customer on chat. Human-based support was always there but to able to interact with customers using chat during his/her complete lifecycle was not possible using human agents. But chatbot can solve that. We are moving back to chat because it is one of the two natural media of communication (voice/chat & gesture) to humans. The hype about chatbots was bad, resulting in everyone trying their own version of chatbots and fail. But for those who used it in its actual capabilities, it has done wonders. For some top financial brands of India, it has increased no. of people interacting with a brand to about 400% resulting in ~200% increase in marketing leads and lead quality by ~150%. This is actually the NEXT BIG THING for the marketing department. Also, chat apps are more evolved then SMS/phone apps which give user/customer more control over communication, resulting in happy customers.
Chatbots are not solving any problem as they are not a solution. Instead, they should be used as a tool to solve any other problem, just like AI/Crypto.