So, what you should do now, is run linkscape (http://www.seomoz.org/linkscape http://www.seomoz.org/linkscape) or another link intelligence tool of your choice

So, what you should do now, is run linkscape (http://www.seomoz.org/linkscape http://www.seomoz.org/linkscape) or another link intelligence tool of your choice on a competitive website. See those links to your competition? Figure out how to get them to link to your site. (This is where the glib, generic advice ends and the work starts. As you have probably figured out, SEO is relatively simple to understand in theory, and relatively difficult to actually do.) If you share your site w/ us, I'll give you some suggestions.