Google ultimately serves the advertisers, not the end users. This incentivizes manipulation of search results in order to maximize ad growth. On that token alon

Google ultimately serves the advertisers, not the end users. This incentivizes manipulation of search results in order to maximize ad growth. On that token alone, they have not solved search. Any newcomer developing a search service would do well to make it radically different from Google rather than a clone with added privacy or a Microsoft logo. Regarding always being able to find what you are looking for on Google: I often struggle to find niche information using Google, and most content on the Web is not indexed by Google. I'm more of the opinion that YouTube is less possible to compete with in any serious way.