I also highly recommend watching this 2 videos from 500startups: PR secrets for startups. http://blog.500startups.com/2010/09/24/startup2startup-pr-secrets-for-

I also highly recommend watching this 2 videos from 500startups: PR secrets for startups. http://blog.500startups.com/2010/09/24/startup2startup-pr-secrets-for-startups-video/ http://blog.500startups.com/2010/09/24/startup2startup-pr-se... A lot of useful advices on how to get the press to cover your product.