All other things being equal, the more compelling the product, the less you need to market it to achieve a given level of interest. Tesla cars are SUPER compell

All other things being equal, the more compelling the product, the less you need to market it to achieve a given level of interest. Tesla cars are SUPER compelling on a lot of levels. I would be surprised to hear that they need the same level of marketing effort as weaker entrants from other car companies.