Google doesn't have any significant control over the web. Google wins big in two categories. Search and Ad Revenue. Google Search processes 2/3-3/4 of all sea

Google doesn't have any significant control over the web. Google wins big in two categories. Search and Ad Revenue. Google Search processes 2/3-3/4 of all searches, with declining market share. Search is held hostage by user's expectations, if the quality of search were to decline users would leave. AdSense is in a commanding position, but it is under attack from a lot of different directions. Facebook gives more targeted ads. Snap allows more qualified ads. Apple is revamping it's ad system. Google is in a strong position, but this isn't a case of them gaining more control, and their power is defiantly under check by other interests.