Personas are first and foremost a communication tool and thus more useful in bigger organizations than in a small startup. Personas can help to avoid useless d

Personas are first and foremost a communication tool and thus more useful in bigger organizations than in a small startup. Personas can help to avoid useless discussion in meetings around UX design decisions, when every attendee (including managers that might be in a contact with the team only once in a while) has their pet peeves, instead of focusing to think it from the perspective of selected persona. In a small startup, same group of people discuss all the time about the product and are better on the radar about design decisions, thus value of personas as communication tool is a diminished, although they still can be valuable. (Note: Personas can be also a good thinking and design tool)