Malls need to move from Everything to Everyone to targeted segments of the consuming public. My suggestion would be to rebuild the existing set of retail locat

Malls need to move from Everything to Everyone to targeted segments of the consuming public. My suggestion would be to rebuild the existing set of retail locations and target a group or niche to drive more traffic. For Example: Focus on Moms with kids from zero to 6. All the stores would cater to this group. You wouldn't see Athletic Shoe Stores or Abercrombie but store like Baby Gap, Carters, Gymboree or Children's Place. Add in Starbucks and a few other children friendly restaurants. Put in one or two play spaces for kids. Offer Free Babysitting if the Moms schedule appointments at a Yoga Center, Nail or Hair Salon. Make it a destination for Mom's to One Stop Shop for all their needs and a place where kids can play while they sit and watch or shop. Put in a couple of Pediatricians, Eye Doctors and a few Kids focused Dental Services. A Kids focused Movie Theatre and maybe even an aquatic center attached but for young kids. Make the entire place a destination. "THE" go-to place in town to shop for Moms with kids from infant to 6. Or take an existing Mall and put in an indoor Skate Park. Fill it with stores catered to 16 to 25 year olds. Set the expectation that you expect Youth to "cruise" the locations. Add some security to make it safe and create a hangout where they will shop.