If you bothered to read the article, you would see that you still purchase the equipment, but pay a subscription just to keep it running. At least your Comcast

If you bothered to read the article, you would see that you still purchase the equipment, but pay a subscription just to keep it running. At least your Comcast/AT&T "Wi-Fi Subscription" actually comes with Internet access and rental hardware. Plume is having you buy the hardware and then pay $5/month just for the privilege of keeping the firmware running. This business model is already the norm for enterprise firewalls and network security appliances, but that's not what Plume is. Plume is just a Mesh network, no different than just meshing a few OpenWRT devices together...