I'd be interested to know whether they qualified for EIS (https://www.crowdcube.com/pg/eis-seis-tax-relief-overview-43 https://www.crowdcube.com/pg/eis-seis-tax

I'd be interested to know whether they qualified for EIS (https://www.crowdcube.com/pg/eis-seis-tax-relief-overview-43 https://www.crowdcube.com/pg/eis-seis-tax-relief-overview-43) or not. It'll allow to deduct parts of the losses made against your taxable income and therefore the overall amount lost could be much less than the 90% quoted in the article.