Convenience of course. Coffee is easy and cheap to make, but millions of people pay for coffee every day. Lunch is easy to make, but again, millions of people o

Convenience of course. Coffee is easy and cheap to make, but millions of people pay for coffee every day. Lunch is easy to make, but again, millions of people outsource that to someone who specializes in making lunch. Not owning something is one less thing to worry about--no securing it, no charging it, no maintaining it, no buying it. Sign me up.