Installing and signing up for an app is high friction, and integrating with every country's payment providers is a pain in the ass. Basically, it's the Uber ef

Installing and signing up for an app is high friction, and integrating with every country's payment providers is a pain in the ass. Basically, it's the Uber effect -- I want to get off the plane anywhere in the world, take an Uber downtown, and then ride a scooter inside the downtown itself, and it should take less than five seconds to open my phone and start riding.