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Comscore: Actually, We Were Right. And Google's US Business Stinks
- ecommercematt 18y agoThe aggressive response of the CEO surprised me. It was a departure from the "customer is always right" approach that so many corporate representatives use that rarely rings true to me. While I'm not sure I'd be pleased with his tone if Comscore's success or failure impacted me directly, it was somewhat refreshing. The referenced misuse of Comscore's data reminds me of some criticism of Wikipedia. Critics claim that one can't rely on Wikipedia to be accurate. Yet, if accuracy is important to you, you should check and review the sources which are provided toward the bottom of almost every article. Researchers requiring accuracy pursued primary sources before Wikipedia, and they still need to pursue them today. Regarding a secondary source as accurate without verifiying it is misuse, just as relying on Comscore's data on Google's domestic performance to project overall international corporate performance was misuse.
- nazgulnarsil 18y agoa boss willing to go to bat for his employees work rather than pass the buck. I wouldn't mind working for them.