A job description that uses the phrase "We're looking for someone to manage a team" may seem innocuous enough. But research has shown that the word "manage" en

A job description that uses the phrase "We're looking for someone to manage a team" may seem innocuous enough. But research has shown that the word "manage" encourages more men than women to apply for the role. Changing the word to "develop" would make it more female-friendly, says Kieran Snyder So all you have to do to attract more women to a job is to lie about what the job entails? Maybe jobs for managers put off women because they don't want to be managers.