Simple, don't think of it as a tech startup. Find a way to make money without writing code. I started off using Google Docs before paying to get a Rails app b

Simple, don't think of it as a tech startup. Find a way to make money without writing code. I started off using Google Docs before paying to get a Rails app built. Once the money is coming in, even just a few bucks, you can work on attracting people with time and/or money to help you scale.