>You just disproved yourself - they call it a veggie burger if it looks like a burger I don't think this disproves me at all. Consumers understand what sort of

>You just disproved yourself - they call it a veggie burger if it looks like a burger I don't think this disproves me at all. Consumers understand what sort of product they're buying when purchasing a 'veggie burger' and they'd probably know what they're buying if they were purchasing 'beef flavored veggie crumbles' or 'plant-based beef crumbles' or 'veggie burger crumble.' All of these would be totally clear. When you sell that vegetable based product as 'beefy beef crumbles' though I think you're crossing a line. Maybe we'll meet the meat industry halfway and allow 'veggie meat' and 'veggie beef' but I totally get why they're pushing for this because at the very least the terms 'meat' and 'beef' shouldn't be used unamended.