My question was regarding the individual, not society in general. I'm not so convinced the use of Google services and the way they get revenue is such a problem

My question was regarding the individual, not society in general. I'm not so convinced the use of Google services and the way they get revenue is such a problem for society either, but that wasn't my question. I am interested in knowing whether using these alternatives instead of Google is in my self interest, when all things are taken into account and rationally balanced. I have yet to hear a convincing argument that they are. You don't have to explain all the bad things that happen if you don't want to, but it sure seems like you are avoiding the question.