>I would argue they actually don't. Allow me to amend my statement then - "Consumers should have a fundamental right to know what it is that they're buying."

>I would argue they actually don't. Allow me to amend my statement then - "Consumers should have a fundamental right to know what it is that they're buying." Surely you agree with that? The more consumers are able to know about the products they buy the better. To that end ensuring that meat-substitute products are labeled in such a way that consumers understand they are meat-substitutes is good. I also notice you answered the first question but avoided the second, maybe you can give me an answer: >Can I sell it as 'organic, free range chicken patties'?