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The CNN Money article including quotes from the CEO indicates that it's temporary and that a few locations may change signage temporarily but most will remain a

• coryfklein 8y ago
  > "We are definitely going to be IHOP," Darren Rebelez, president of IHOP, told CNNMoney. "But we want to convey that we are taking our burgers as seriously as our pancakes." > An IHOP in Hollywood is getting new IHOb signs, and some others might get the treatment. > But Rebelez said the vast majority of the nearly 1,800 other locations will still go by IHOP.