Markets that have a high barrier of entry and products that require a certain degree of in-house customization. The trade-off is scalability but the gain is tha

Markets that have a high barrier of entry and products that require a certain degree of in-house customization. The trade-off is scalability but the gain is that your space won't get slammed (or is less likely to get slammed) with VC-flash funded 'start up' versions of your start up in the medium run.