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From a financial perspective this makes sense to me. With "pancakes" in the name you're practically guiding customers to your $7 entree. Change the name to "bur
by coryfklein 8y ago
From a financial perspective this makes sense to me. With "pancakes" in the name you're practically guiding customers to your $7 entree. Change the name to "burgers" and you're prompting the $12 entree instead, with a potential 70% improvement in revenue.
- TillE 8y agoIt's just a short-term marketing stunt to promote their burgers, they'll be back to IHOP soon enough. I'm surprised this got so much traction with people I follow on Twitter. A successful stunt, certainly.
- dawnerd 8y agoI had to block it on twitter. So freaking obvious what it is yet everyone is eating it up.
- jasonkostempski 8y agoWhat's worse is this is a link to NPR, on the front page of HN. There are no sanctuaries.
- ddtaylor 8y ago"Native advertising"
- dawnerd 8y agoOddly enough you don't have to even pay for this kind of content as long as you can make it go viral enough. Media outlets LOVE jumping on popular topics. None of the articles ever contain anything of substance either. Always a couple twitter posts and a rehash of what people said along with a line or two from a pr or some other outlet.
- ddtaylor 8y agoIt used to be that these kinds of things came from the Associated Press (AP) does that play a role anymore? We are considering doing a press release (PR) and I have little understanding of the entire process.
- dawnerd 8y agoDepends on the publication. PRnewswire is probably a good starting point. I've been more on the pr receiving side and most of my prs come from there or via direct access to a companies pr distribution list.
- huebnerob 8y agoI don't know about that, they changed their signs and everything.
- crazygringo 8y agoIgnoring the fact this is a stunt... Profit matters, not revenue. The ingredients in pancakes cost virtually nothing. Meat is expensive.
- coryfklein 8y agoAssuming the profit margins are about the same [citation needed], then greater revenues translates to greater profits.