> "low cost, highly effective guerilla marketing' based on past performance?" I'm not sure that quite covers it either, since at least in the case of SpaceX he

> "low cost, highly effective guerilla marketing' based on past performance?" I'm not sure that quite covers it either, since at least in the case of SpaceX he had a sizable number people rooting for him back when his rockets were still blowing up every time. Back in the Falcon 1 days. I was one of them. I think rockets are really fucking cool. I think a lot of the leeway and fandom Elon has gotten comes from a hardcore contingent of rocket enthusiasts and electric car enthusiasts who really want to see him succeed because they were already passionate about that domain before Elon entered the picture.