In general I frame the discussion so that I can emphasize the effects of surveilance on society and key members of society (judges, government employees, journa

In general I frame the discussion so that I can emphasize the effects of surveilance on society and key members of society (judges, government employees, journalists, law enforcement, doctors etc). They could be blackmailed or reveal the data of many others through their carelessnes. The average Joe is not clever enough to figure out what's happening and is probably not worth the effort to educate them. Try it on family and friends, but don't get your hopes up :) IT workers are a special case: they think they're super smart but are just as clueless about the topic like the general population. And they help develop these systems, so it might be worthwile to try to use social pressure to get them to quit helping the abusers. Ultimately this can only be solved through new laws and regulations, like the GDPR.