Solid list. Personally, I spend a great deal of time putting myself in the mind of the user, trying to figure out how we as humans visualize things and simplif

Solid list. Personally, I spend a great deal of time putting myself in the mind of the user, trying to figure out how we as humans visualize things and simplifying the actual underlying task at hand. The list you summed up does work for 95% of all cases - especially if you're just thinking about a "website". However when you're trying to create something new or working with some new concepts you have to imagine how the user pictures things so that it matches his thought pattern as much as possible. This also includes placing things were the user is most likely to look for them etc.