I think there is a market position for this service. If you are currently a non-savvy blogger, then the current feedburner homepage: http://feedburner.google.co

I think there is a market position for this service. If you are currently a non-savvy blogger, then the current feedburner homepage: http://feedburner.google.com/ http://feedburner.google.com/ is practically indecipherable and unlikely to result in a lot of conversions. I also believe that a smaller operator who concentrates on adding value to a product such as this would have a high chance of success versus Google where a product such as this can, and probably will, be easily lost in terms of internal development priorities and management attention.