They spent such a long time making the "best" that now they get to ride that goodwill for a while with consumers, regardless of where they are presently with re

They spent such a long time making the "best" that now they get to ride that goodwill for a while with consumers, regardless of where they are presently with respect to competition. Toyota and Honda enjoy the same luxury, they outsell the competition today more because of what they did in 90s than what they did in 2016-17.